{"id":40602,"date":"2025-10-29T20:07:39","date_gmt":"2025-10-29T19:07:39","guid":{"rendered":"https:\/\/sbv-asgm.ch\/?p=40602"},"modified":"2025-10-29T20:18:36","modified_gmt":"2025-10-29T19:18:36","slug":"comment-une-entreprise-valaisanne-modernise-lindustrie-du-ski","status":"publish","type":"post","link":"https:\/\/sbv-asgm.ch\/fr\/comment-une-entreprise-valaisanne-modernise-lindustrie-du-ski\/","title":{"rendered":"Comment une entreprise valaisanne modernise l&rsquo;industrie du ski"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m13llu3k-5e9e8ed1300aef3849f0f54fc4cab26a\">\n#top .av-special-heading.av-m13llu3k-5e9e8ed1300aef3849f0f54fc4cab26a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m13llu3k-5e9e8ed1300aef3849f0f54fc4cab26a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m13llu3k-5e9e8ed1300aef3849f0f54fc4cab26a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m13llu3k-5e9e8ed1300aef3849f0f54fc4cab26a av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >First Track &#8211; Comment une entreprise valaisanne modernise l\u2019industrie du ski<\/h1><div class='av-subheading av-subheading_below'><p>Le Nouvelliste 27.10.2025, Didier de Iaco, Photos Sacha Bittel.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mh1472aw-92f221ec51662f97d1e78b97658d4d3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\u00c0 contre-courant des d\u00e9localisations, First Track mise sur une production locale et flexible au Ch\u00e2ble pour r\u00e9inventer l\u2019industrie du ski.<\/strong><\/p>\n<p>Semelle, carres, noyau, et enfin topsheet\u2026 Dans une halle discr\u00e8te du Ch\u00e2ble, un ouvrier aligne minutieusement les couches d\u2019un ski avant de le glisser sous presse. Geste apr\u00e8s geste, il participe \u00e0 une petite r\u00e9volution: la naissance de l\u2019industrie valaisanne du ski. Avec First Track, la fabrication locale de skis n\u2019a plus rien d\u2019une utopie. La jeune soci\u00e9t\u00e9 a mis sur pied une v\u00e9ritable unit\u00e9 de production \u00e0 l\u2019\u00e9chelle industrielle, et elle attire d\u00e9j\u00e0 l\u2019attention du monde de la glisse.<\/p>\n<div id=\"attachment_40591\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-40591\" class=\"size-full wp-image-40591\" src=\"https:\/\/sbv-asgm.ch\/wp-content\/uploads\/2025-10-29-first-track-01-1.jpg\" alt=\"\" width=\"1000\" height=\"660\" srcset=\"https:\/\/sbv-asgm.ch\/wp-content\/uploads\/2025-10-29-first-track-01-1.jpg 1000w, https:\/\/sbv-asgm.ch\/wp-content\/uploads\/2025-10-29-first-track-01-1-300x198.jpg 300w, https:\/\/sbv-asgm.ch\/wp-content\/uploads\/2025-10-29-first-track-01-1-768x507.jpg 768w, https:\/\/sbv-asgm.ch\/wp-content\/uploads\/2025-10-29-first-track-01-1-705x465.jpg 705w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-40591\" class=\"wp-caption-text\">Yoann Chapel et Selim Abdi, cofondateurs de First Track tiennent la nouvelle gamme de skis Simply et Movement.<\/p><\/div>\n<p><strong>Le Valais, terrain de jeu propice<\/strong><\/p>\n<p>\u00c0 l\u2019origine de ce pari, deux profils que rien ne destinait \u00e0 se croiser, si ce n\u2019est leur passion de la glisse: Yoann Chapel, venu du marketing de luxe, et Selim Abdi, designer. En 2018, ils fondent First Track Lab, un bureau d\u2019\u00e9tudes sp\u00e9cialis\u00e9 dans le prototypage et l\u2019innovation. Parmi leurs clients figurent Rossignol, Decathlon et d\u2019autres marques plus confidentielles, s\u00e9duites par leur expertise technique. Dans la foul\u00e9e, le Val de Bagnes s\u2019impose comme le lieu tout trouv\u00e9 pour accompagner le d\u00e9veloppement de leurs produits. \u00abLe Valais, c\u2019est l\u2019endroit o\u00f9 l\u2019on retrouve la plus grande concentration de skieurs\u00bb, observe Yoann Chapel. \u00abEt notre terrain de jeu est juste \u00e0 l\u2019ext\u00e9rieur de l\u2019atelier. Ici \u00e0 Verbier, on peut faire de la randonn\u00e9e, du freeride, du ski de piste et tester directement ce qui sort de notre usine.\u00bb<\/p>\n<p><strong>De la R&amp;D \u00e0 la production<\/strong><\/p>\n<p>Quatre ans plus tard, la PME de dix employ\u00e9s op\u00e8re un virage d\u00e9cisif. Soutenue par l\u2019investisseur Didier Guillon, propri\u00e9taire de la Fondation Valmont, elle change de mod\u00e8le. Le bureau d\u2019\u00e9tudes passe \u00e0 l\u2019arri\u00e8re-plan au profit d\u2019une v\u00e9ritable micro-factory, une petite usine capable de fabriquer ses propres s\u00e9ries de skis. \u00abAu d\u00e9but, cela se r\u00e9sumait \u00e0 quelques centaines de paires par an, ce qui constituait d\u00e9j\u00e0 un d\u00e9fi\u00bb, se souvient Yoann Chapel. \u00abDepuis, on double la production chaque ann\u00e9e: 2000 paires pour cette saison, 4000 la prochaine.\u00bb Le carnet de commandes est plein, au point que certaines marques devront patienter le temps que la capacit\u00e9 augmente.<\/p>\n<p><strong>St\u00f6ckli, leader helv\u00e9tique<\/strong><\/p>\n<p>De Pirmin Zurbriggen \u00e0 Marco Odermatt en passant par Lara Gut, la Suisse a longtemps \u00e9t\u00e9 une usine \u00e0 champions, plus rarement une usine \u00e0 skis. Depuis les faillites d\u2019Authier et Streule dans les ann\u00e9es nonante, seule St\u00f6ckli produisait encore en Suisse. L\u2019entreprise lucernoise, qui emploie environ 80 personnes dans son usine de Malters, a fabriqu\u00e9 75 000 paires en 2024, un record pour une production 100% helv\u00e9tique. Mais St\u00f6ckli reste une exception dans un march\u00e9 domin\u00e9 par les g\u00e9ants autrichiens (Atomic, Fischer, Head) et fran\u00e7ais (Rossignol, Salomon), dont les usines en Europe de l\u2019Est ou en Asie sortent jusqu\u2019\u00e0 600 000 paires par an. C\u2019est dans cet environnement ultra-comp\u00e9titif que First Track s\u2019impose comme le premier fabricant valaisan. Une initiative qui comble une lacune industrielle tout en explorant de nouvelles mani\u00e8res de produire.<\/p>\n<p><strong>La flexibilit\u00e9 au d\u00e9triment des volumes<\/strong><\/p>\n<p>\u00abNotre atout, c\u2019est la flexibilit\u00e9\u00bb, r\u00e9sume Selim Abdi. Et d\u2019expliquer: \u00abLes productions classiques sont planifi\u00e9es jusqu\u2019\u00e0 deux ans \u00e0 l\u2019avance, sans tenir compte de la qualit\u00e9 des hivers ou des tensions g\u00e9opolitiques. Nos technologies de production permettent de livrer les bonnes quantit\u00e9s, au bon moment.\u00bb Alors que les grandes usines planifient des cycles de six mois, First Track fabrique un ski en une semaine. L\u2019artisanat et la m\u00e9canique lourde laissent place \u00e0 des proc\u00e9d\u00e9s agiles et \u00e0 une production connect\u00e9e. Les machines sont con\u00e7ues en interne et les flux \u00e0 80% digitalis\u00e9s. Yoann Chapel en sourit: \u00abL\u00e0 o\u00f9 une machine classique co\u00fbte un demi-million, on en d\u00e9veloppe une pour 10 000 francs.\u00bb R\u00e9sultat: plus de souplesse, moins de co\u00fbts, et une capacit\u00e9 d\u2019adaptation rare dans une industrie encore largement artisanale.<\/p>\n<p><strong>Relocalisation de l&rsquo;industrie<\/strong><\/p>\n<p>C\u2019est cette approche qui a convaincu la marque vaudoise Movement de rapatrier une partie de sa production de Tunisie vers le Valais. Alexandre Pittet, responsable produit, explique: \u00abOn a fait ce choix pour rester coh\u00e9rents entre notre production, nos clients et leurs lieux de pratique. Travailler avec First Track nous a aussi permis d\u2019am\u00e9liorer la qualit\u00e9 de nos produits. Le Swiss Made apporte une vraie valeur ajout\u00e9e.\u00bb Aux c\u00f4t\u00e9s de Movement, First Track fabrique pour des labels italiens, fran\u00e7ais et am\u00e9ricains, des projets artistiques pour la maison Valmont, mais aussi pour Simply, la marque cofond\u00e9e avec le freeskieur professionnel Laurent De Martin. \u00abCe qui m\u2019a d\u00e9cid\u00e9 de travailler avec eux, c\u2019est la possibilit\u00e9 de produire le plus localement possible\u00bb, confie le sportif.<\/p>\n<p><strong>\u00c9cosyst\u00e8me favorable<\/strong><\/p>\n<p>\u00c0 terme, First Track vise une capacit\u00e9 de production de 50 000 paires par an. Mais pour cro\u00eetre, encore faut-il de la place. L\u2019entreprise commence \u00e0 se sentir \u00e0 l\u2019\u00e9troit au Ch\u00e2ble. D\u2019ici deux ans, elle pr\u00e9voit de s\u2019installer en plaine du Rh\u00f4ne, dans un espace plus vaste et mieux \u00e9quip\u00e9. Yoann Chapel promet: \u00abOn reste en Valais, c\u2019est certain.\u00bb Car si la jeune pousse avance si vite, c\u2019est aussi gr\u00e2ce \u00e0 un \u00e9cosyst\u00e8me local favorable, qu\u2019il d\u00e9crit comme \u00abaccueillant, pragmatique, qui avance vite\u00bb. Le canton, CimArk et le Centre de cautionnement et de financement soutiennent activement la soci\u00e9t\u00e9, notamment pour le d\u00e9veloppement de nouvelles machines et l\u2019automatisation de certaines \u00e9tapes sans perte de savoir-faire.<\/p>\n<\/div><\/section>\n\n<div  class='hr av-4pgqey-46641131404aa1fbed5ba69ab7bcdb80 hr-default  avia-builder-el-3  el_after_av_image  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-social-sharing-box av-nj6gbe-c7229b9d5aee67a4040359a3264795e0 av-social-sharing-box-default  avia-builder-el-4  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Eintrag teilen<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Partager sur Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/sbv-asgm.ch\/fr\/comment-une-entreprise-valaisanne-modernise-lindustrie-du-ski\/&#038;t=Comment%20une%20entreprise%20valaisanne%20modernise%20l%E2%80%99industrie%20du%20ski' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Partager sur Facebook'><span class='avia_hidden_link_text'>Partager sur Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Partager sur X\" href='https:\/\/twitter.com\/share?text=Comment%20une%20entreprise%20valaisanne%20modernise%20l%E2%80%99industrie%20du%20ski&#038;url=https:\/\/sbv-asgm.ch\/fr\/?p=40602' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Partager sur X'><span class='avia_hidden_link_text'>Partager sur X<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Partager sur WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/sbv-asgm.ch\/fr\/comment-une-entreprise-valaisanne-modernise-lindustrie-du-ski\/' data-av_icon='\uf232' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Partager sur WhatsApp'><span class='avia_hidden_link_text'>Partager sur WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Partager sur Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fsbv-asgm.ch%2Ffr%2Fcomment-une-entreprise-valaisanne-modernise-lindustrie-du-ski%2F&#038;description=Comment%20une%20entreprise%20valaisanne%20modernise%20l%E2%80%99industrie%20du%20ski&#038;media=https%3A%2F%2Fsbv-asgm.ch%2Fwp-content%2Fuploads%2F2025-10-29-first-track-00.jpg' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Partager sur Pinterest'><span class='avia_hidden_link_text'>Partager sur Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Partager sur LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Comment%20une%20entreprise%20valaisanne%20modernise%20l%E2%80%99industrie%20du%20ski&#038;url=https:\/\/sbv-asgm.ch\/fr\/comment-une-entreprise-valaisanne-modernise-lindustrie-du-ski\/' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Partager sur LinkedIn'><span class='avia_hidden_link_text'>Partager sur LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Partager par Mail\" href='mailto:?subject=Comment%20une%20entreprise%20valaisanne%20modernise%20l%E2%80%99industrie%20du%20ski&#038;body=https:\/\/sbv-asgm.ch\/fr\/comment-une-entreprise-valaisanne-modernise-lindustrie-du-ski\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Partager par Mail'><span class='avia_hidden_link_text'>Partager par Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":40593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[91],"tags":[],"class_list":["post-40602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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